Redundant
bloodbath
Not a visual treatment. The red Jack asked to put back on the slides. Pressure designed to make people uncomfortable — rarely the people whose names appear in it.
"Bloodbath" is not a visual treatment. It is the red that Jack Aboud asked to put back on the slides — pressure designed to make people uncomfortable, rarely the people whose names appear in it. In Redundant, the term describes how cost-review data is weaponized: the numbers themselves are neutral, but the way they're presented — red, alarming, framed as crisis — is designed to produce a specific decision.
How the term evolves
Redundant: The bloodbath is Jack's presentation strategy — make the numbers look like a crisis, and the crisis justifies the restructuring.